Thursday, March 29, 2012

Miranda July | It Chooses You








A procrastination project while making her last film The Future (excellent, except for the talking cat), It Chooses You tells the story of the artist's encounters with people selling goods via the Penny Saver classifieds. Feeling that the characters she met were "too big for fiction", she lets them tell their own stories here. The book, published by McSweeney's, is available at amazon and most bookstores.

To coincide with the launch last fall, July set up a temporary store inside Partner's and Spade in Soho, and re-sold the items, re-packaged with a brief interview, at their original price. The contents ranged from scrabble pieces without the board to an entire drum kit. Reportedly, the entire lot sold within the first hour.







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